Experience Oxfordshire announce Activate Learning as Ambassador Partner

Experience Oxfordshire, the official Local Visitor Economy Partnership (LVEP)1 and Destination Management Organisation (DMO) for the county, has welcomed education provider, Activate Learning, to its influential group of Ambassador Partners.

With offices and colleges in Oxford, Oxfordshire, across the UK and overseas, the Activate Learning group encompasses a wide range of educational provision and includes secondary, further and higher education, apprenticeships and workforce training, in addition to consultancy and learning companies. This strategic partnership with Experience Oxfordshire will help to highlight the importance of visitor economy and its value as a career whilst addressing the skills gap in the sector.

Welcoming Activate Learning to the Partnership, Experience Oxfordshire’s CEO, Hayley Beer-Gamage said:“Each year we survey Oxfordshire’s visitor economy businesses to ascertain their current areas of concern, and the skills gap evident within the available workforce is frequently mentioned. Better links between employers and education is often cited as a potential driver for improving business competitiveness. In looking for solutions we’re delighted to have Activate Learning alongside us as an Ambassador Partner. Their philosophy of encouraging empowered learning, inspiring people to take ownership of their growth and development is strongly aligned with the dynamic nature of businesses operating within the visitor economy.”

Experience Oxfordshire is a partnership organisation working with local businesses to grow the value of the visitor economy in Oxfordshire, for the benefit of everyone. 

Gary Headland, Group Chief Executive, Activate Learning commented: “I am really excited about our new partnership with Experience Oxfordshire. As experts in applied learning our divisions are united by a common purpose: to transform lives through learning. We have a core Learning Philosophy built around developing emotional intelligence and a sense of purpose from which we work with employers in various ways to address the technical skills, training and employment needs to meet the demands of the workplace. We look forward to bringing our expertise and experience to support the development of our local visitor economy along with our new colleagues across the Experience Oxfordshire Partnership.”

Activate Learning join The Oxford Collection, Bicester Village, Blenheim Palace, GWR, Hedges Law, Oxford Bus Company, Oxford United Football Club, Pye Homes, Stagecoach, Westgate Oxford, JACKfm, The Evergreen Agency, Cherwell District Council and Oxfordshire County Council as Ambassadors for Experience Oxfordshire and the county’s visitor economy.


1/ In March 2023 Experience Oxfordshire was one of the first destinations in England to gain Local Visitor Economy Partnership (LVEP) status from national tourist board, VisitEngland. LVEPs have been established as part of the UK Government’s response to recommendations to reshape destination management across England, reducing fragmentation and bringing coherence to its destination management landscape. As an LVEP, Experience Oxfordshire is recognised as a high-performing organisation, supporting collaborative working both locally, through its network of partners and those with interest in the visitor economy, and nationally on shared priorities.

The article Experience Oxfordshire announce Activate Learning as Ambassador Partner first appeared in TravelDailyNews International.

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Author: Vicky Karantzavelou